Penner Computing and Consulting takes search engine optimization (SEO) seriously. SEO is the process of improving the visibility of a website in search engines. This is important because the higher ranked on the search results page a website is, and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
When PCC works on a website, we consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.